Now that I’ve baited you with the headline, let me tie it to the opinions of Brett King (who, in full disclosure, we just confirmed as a speaker at Bank Director’s upcoming Growth conference at the Ritz-Carlton in New Orleans).
A history lesson for those non-Bostonians reading today’s post. Shawmut Bank was established in Boston in 1836 and its logo, the stylized bust of Chief Obbatinewat — seen above — became widely recognizable in the Greater Boston area over the next 150 years. Heck, we had one in our house! Sadly, the name and logo were retired in 1995 as a result of the merger of Shawmut and Fleet. But for me — and many others I’ve met (hello Bank of the West’s CEO) — “the Chief” still inspires a smile and a story.
In my last post, I wrote that its not easy for a bank to build a strong brand. Still, as some are finding, the rewards can be immense. So I bring up “the Chief” (not to be confused with the equally awesome Robert Parish who dominated the paint for the Boston Celtics) as an example of a formerly strong brand that still stirs emotions and memories. It also provides a tie into what I’ve been reading of Brett’s in terms of building a “sticky” customer experience and developing a multi-channel distribution strategy.
Admittedly, his “BANK 2.0” book reminded me of many I read while in the IT space. For example, those authored by Clay Shirky; at least, in terms of crowdsourcing, “disruptive” customer behaviors, technology shifts and new business models. But as Brett focuses on our financial community, I’m eager to crack open his “BANK 3.0” to see what he thinks might redefine financial services and payments. I’m particularly interested in his POV with respect to:
- Where social media might shine a light on pricing, processes and heretofore obtuse policies;
- How “customer advocacy” is killing traditional brand marketing; and
- The growth of the ‘de-banked’ consumer who might not need a bank at all.
I’m always interested in hearing who’s “doing it right” in order to learn and share their stories. So I ask: in addition to Brett’s ideas, any suggestions for other authors, entrepreneurs, innovators, etc. worth a follow/read? Hit me up on Twitter or feel free to leave a comment below. I’ll re-post later this week as part of my “Friday Follow” inspired column.
FWIW, the Growth Conference focuses on how a bank’s board can become actively involved in building the bank – in securing customers, identifying lending opportunities, promoting the bank in the community, etc. Its a complement to our annual M&A conference, Acquire or Be Acquired, which I covered in detail on my DCSpring21 blog last month.
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