Part two of a five piece series on emerging threats to banks from non-financial companies. To read part one, “For Banks, the Sky IS Falling,” click the hyperlinked title.
I am not big on scare tactics, so apologies in advance of my next sentence. But when HP’s chief technologist for financial services, Ross Feldman calls PayPal “the poster child of new technology,” adding, “they are the No. 1 scary emerging player in the eyes of bankers” how can you not be concerned? PayPal, a subsidiary of eBay, is already a major player in the person-to-person payment business (P2P) and is poised to take a massive bite out of traditional banking revenue.
What is PayPal Up To?
To preface this part of today’s post, keep in mind that as an unregulated entity, PayPal is not subject to the same regulations and compliance expenses as banks. I share this oh-so-salient point as the company moves towards mobile payments with its apps and one-touch payment services. The fact that PayPal embraces these offerings isn’t surprising, as so many bank users — myself included — prize 24/7 convenience. Certainly, companies that don’t meet user demands will not survive.
Moving away from individual expectations to small business demands, I am seeing more small businesses switch from traditional merchant accounts offered by the banks to those like PayPal’s. As Nathalie Reinelt of Aite Group’s Retail Banking group shared, “ubiquitous smartphones and inefficiencies in legacy payments have propelled the digital wallet into the payments ecosystem—consumers are interested in it, merchants are willing to adopt it, and financial services companies cannot ignore it.”
So What’s A Banker to Do?
Where I see PayPal falling short — admittedly, most banks too — is an inability to help customers make decisions on what to buy, and where and when to buy it. So let me shout it as loud as I can: exploit this achilles heel while you still can! There are companies like MoneyDesktop (a leading provider of online and mobile money management solutions), Ignite Sales (a company whose “recommendation solutions” helps increase customer acquisition & retention while optimizing profitability), etc. that have been stood up to keep banks relevant. There is a real opportunity for banks to do more than simply allow the same types of services digitally that were once only available in-person.
The window of opportunity is open for banks to expand what banking means to consumers by offering online services that go beyond their traditional business model. The question boils down to this: will the board & senior leadership accept the risk to try something new to make sure they aren’t just warding off advances from the B of A’s of the world — but also the PayPal’s and their peers?
To comment on this piece, click on the grey circle with the white plus sign on the bottom right or send me your thoughts via Twitter (I’m @aldominick). Next up, pieces on two of the biggest non-bank competitors whose names you may have heard of: Facebook and Walmart.